PEPSICO - RITUALES COTIDIANOS

Five films exploring a day in Colombia through food, family, movement and light. The visual language was developed around the idea of memory: familiar moments transformed through atmospheric light, motion blur, reflections, steam and temporal distortion. The series moves from the intimacy of breakfast to the density of the city, neighborhood restaurants, sunset and finally the illuminated interiors of homes at night. Role: Creative Direction · Visual Development · Generative AI · Animation · Compositing · Editing · Sound Design

Director Reel: A visual journey through one day in Colombia, exploring everyday rituals through light, movement, memory and atmosphere.

01. Morning begins in small gestures: warm light, familiar objects, food being prepared and the quiet rhythm of a home waking up.

02. The city comes alive through traffic, markets, movement and fleeting encounters, shaped by the energy of the streets and changing daylight.

03. A portrait of the Colombian neighborhood lunch: handwritten menus, steam, crowded tables, quick service and the warmth of everyday food culture.

04. As daylight fades, the city slows into reflections, silhouettes and warm color, transforming familiar streets into something almost dreamlike.

05. At night, the city becomes a constellation of private worlds, glowing windows, shared meals and quiet moments unfolding behind the glass.

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